Crumbs Bake Shop Celebrates National Girl Scout Cookie DaySM
Cupcake Retailer Unveils Girl Scout Thin Mints®
Cupcake to Commemorate the Occasion
NEW YORK--(BUSINESS WIRE)--
Crumbs Bake Shop (NASDAQ: CRMB), the nation's largest cupcake specialty
retailer, is helping Girl Scouts of the USA celebrate National Girl
Scout Cookie DaySM, February 8, 2013, by releasing
a limited edition Girl Scout Thin Mints® Cupcake. Today through February
22nd, the Girl Scout Thin Mints® Cupcake will be sold
exclusively in all 64 Crumbs Bake Shop locations nationwide and on its
The Girl Scout Thin Mints® Cupcake is inspired by the iconic Thin Mints®
cookie and features a chocolate devil's food cake base filled with
chocolate fudge and topped with mint-flavored cream cheese frosting. The
cupcake is edged with chocolate cake crumbs and topped with a Thin Mints®
National Girl Scout Cookie Day brings attention to the Girl Scout Cookie
Program, the largest girl-led business in the world, where girls learn
five essential life skills: goal setting, money management, decision
making, people skills and business ethics.
"We are so excited to collaborate with the Girl Scouts and celebrate
National Girl Scout Cookie DaySM," says Julian R. Geiger,
President and CEO of Crumbs Bake Shop. "Girl Scouts of the USA and the
Girl Scout Cookie Program represent what we at Crumbs also believe —
that by empowering girls you can inspire them to do great things."
"We are pleased to be working with Crumbs Bake Shop to celebrate
National Girl Scout Cookie Day," said Barry Horowitz, vice president and
general manager, Girl Scout Merchandise, Girl Scouts of the USA. "As we
launch into our next century of leadership, we hope our work with Crumbs
Bake Shop raises awareness about the Girl Scout Cookie Program and all
the business and financial literacy skills girls learn from
participating in this annual activity."
The Crumbs Thin Mints® Cupcake will be available while supplies last
from February 8 — February 22, 2013. For more information please visit www.crumbs.com.
About Crumbs Bake Shop
The first Crumbs bake shop opened in March 2003 on the Upper West Side
of Manhattan. The Company is well known for its innovative and oversized
gourmet cupcakes. The Company currently has 64 locations, including 38
locations in the New York Metro area, six locations on the West Coast,
five locations in Washington, D.C., two locations in Virginia, six
locations in Chicago, Illinois, five locations in Boston, Massachusetts,
one location in Pennsylvania, and one location in Delaware.
About Girl Scouts of the USA
Founded in 1912, Girl Scouts of the USA is the preeminent leadership
development organization for girls, with 3.2 million girl and adult
members worldwide. Girl Scouts is the leading authority on girls'
healthy development, and builds girls of courage, confidence, and
character, who make the world a better place. The organization serves
girls from every corner of the United States and its territories. Girl
Scouts of the USA also serves American girls and their classmates
attending American or international schools overseas in 90 countries.
For more information on how to join, volunteer or reconnect with, or
donate to Girl Scouts, call 800-GSUSA-4-U (212-852-8000) or visit www.girlscouts.org.
For more information about National Girl Scout Cookie Day, visit www.girlscoutcookies.org.
Crumbs Bake Shop
Quinn G. Solomon, 646-278-6092
Girl Scouts of the USA:
Joshua Ackley, 212-852-8038
Source: Crumbs Bake Shop
News Provided by Acquire Media
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