Mr. Geiger was appointed President and Chief Executive Officer of the Company on November 2011. Previously, Mr. Geiger served as a member of the Company's Board of Directors since May 2011. Mr. Geiger also currently serves as Chairman of the Board of Directors of Aeropostale Inc., a mall-based, specialty retailer of casual apparel and accessories. From 1998 to 2010, Mr. Geiger served as Chief Executive Officer and Chairman of Aeropostale, which grew from about 110 stores in North America to over 900 stores during that period.

Jason Bauer is the co-founder of Crumbs and has served as Crumbs' Senior Vice President of Business Development since November 2011. Prior to co-founding Crumbs, Mr. Bauer was involved in numerous entrepreneurial ventures, including founding Famous Fixins, a manufacturer of celebrity-licensed products, where he served as President and Chief Executive Officer from 1996 through 2002. Mr. Bauer received his BS degree in Marketing and Finance from Boston University. Mr. Bauer is married to Mia Bauer, Crumbs' Chief Creative Officer, and Mr. Bauer's brother, Harley Bauer, serves as Crumbs' Chief Development Officer.

John D. Ireland has served as Crumbs' Chief Financial Officer since March 2008. Mr. Ireland has also served as a Member/CPA for Accounting Strategies Group LLC since September 2008 and has been the President of ASG, LLC, the predecessor entity to Accounting Services Group LLC, since June 2004. In addition, Mr. Ireland has served as Vice President of both C&E Holdings, Inc. and Magnolia Bluff, Inc. since 2001. Mr. Ireland has been a Certified Public Accountant since 1985. Mr. Ireland also has served on the board of Provident State Bank since March 2006. Mr. Ireland received his BS degree in Accounting from the University of Maryland and received his MS degree in Taxation from Georgetown University.

Mia Bauer is the co-founder of Crumbs and has been Crumbs' Chief Creative Officer since the company was founded in 2003. Ms. Bauer is responsible for creating all of Crumbs' cupcake recipes. In October 2008, Ms. Bauer published a book called Lolly LaCrumb's Cupcake Adventure that is aimed at children ages 4-6. Prior to co-founding Crumbs, Ms. Bauer was a practicing attorney and worked in a variety of positions for elected officials in New York City. Ms. Bauer received her BA degree in Political Science from Brandeis University and her JD from New York Law School. Ms. Bauer is married to Jason Bauer, Crumbs' Chief Executive Officer, and Ms. Bauer's brother-in-law, Harley Bauer, serves as Crumbs' Chief Development Officer.

Ronda S. Kase has served as Secretary of the Company and Crumbs Holdings LLC since June 2011 and May 2011, respectively.  She also serves as the Corporate Compliance Officer for the Company, Crumbs Holdings LLC and its subsidiaries.  Prior to joining the Company, Ms. Kase worked as a consultant with a leading private mergers and acquisitions firm, helping to facilitate the sale of companies in a variety of industries.  From 1993 to 2007, Ms. Kase was head corporate paralegal at the Nashville law firms of Sherrard & Roe, PLC and Stokes Bartholomew Evans & Petree, P.A. (now Adams and Reese LLP), where she worked with senior partners in the corporate, securities and tax group. Ms. Kase has extensive experience with public companies and in-depth knowledge of corporate governance issues.